Advertising with Bay FM

There are numerous reasons why so many businesses owe a great deal of their success to advertising -

To Reach New Customers...
Your market changes constantly. Whether it’s new residents in your area or newcomers to your target market, you need to reach these potential new customers with your message.

Lifestyle and buying habits also change… While existing customers may no longer require your products or services, people who were not previously in the market for what you have to offer may now be prime customer prospects.

To Build Top-of-Mind Awareness...
Customers are faced with many choices. Customers need a helping hand in making their purchasing decisions.

When they want to purchase, having your company’s name, location, products, services and benefits firmly in mind will help them decide in your favour.

To Build Business Over the Long Term...
Advertising is an investment in the current and future success of your business. It gives you short and long-term advantages over the competitors, creates a relationship with your customers, and instils confidence in your staff and suppliers.

Advertising today protects your business for tomorrow.

Cost Efficiency...
Due to less wastage, delivery costs are much lower compared to other media. Production costs are also significantly lower.

Frequency...
Radio builds high frequency of exposure to reinforce and drive home your message. By including radio in your media mix, you can dramatically increase the number of consumer impacts, and get better results.

Consistency is essential for creating share of mind so that when the consumer is ready to purchase, your company is positioned “top of mind” ready for the buying decision.
So your advertising needs to “be in it for the long run”.

Of all the mass media, Radio is best placed to allow consistent, cost efficient advertising to achieve top of mind status for your business…
and Bay FM has a range of advertising packages to suit your needs and budget.

To contact a Bay FM Advertising Consultant use the Form on the Contact Page
or phone our Sales Department during office hours on 4984 4673

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Please view our special advertising presentation below

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Newsletter

From time to time we issue a Bay FM Newsletter via email. The newsletter may contain information about special advertising opportunities, our programs or upcoming on-air promotions and contests.

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To view previous Bay FM Newsletters click on issue below:

December 2008 ; February 2009 ; April 2009 ; June 2009; February 2010